Cama Group is spearheading a paradigm shift in materials and technology by offering sustainable packaging solutions that help brands meet the latest international regulations. With a clear focus on switching from plastics to paper and carton materials, the company has developed new green projects and packaging lines designed for flexibility and efficiency. These innovations ensure that customers can transition smoothly to eco‑friendly packaging while maintaining product quality and brand identity.
Navigating new EU packaging regulations
The European Union’s Packaging and Packaging Waste Regulation (PPWR) will enforce stricter recycling and reuse requirements by 2030, expanding on the 2023 standards that require all packaging to be recyclable or reusable. Cama’s customers are increasingly seeking eco‑friendly alternatives to ensure compliance with these directives. Through its dedicated Packaging Laboratory and consultancy services, Cama helps companies understand the implications of PPWR and build sustainable packaging solutions that meet both current and future rules.
Tailor‑made sustainable packaging lines
At Cama Group, every solution is engineered to adapt to changing market needs and new materials. The company supports businesses as they move from manual to automatic processes and from plastic to paper‑based packaging, promoting conscious choices of eco‑materials. Cama’s sustainable packaging solutions are designed with efficiency and flexibility in mind, enabling customers to balance reduced environmental impact with reliable production rates. Expert consultants and industry foresight ensure that each project is regulation‑ready and tailored to the customer’s specific products and supply chain.
Innovative materials and design
Packaging technology and sustainable materials are central to reducing emissions and waste. Rather than viewing machines solely from an operational standpoint, Cama’s sustainability program considers every detail from material sourcing to end‑of‑life disposal. The packaging design team has developed a dedicated cardboard carton that mimics the traditional flow‑pack shape, allowing easy integration with tertiary operations. This approach retains the familiar flow‑pack design that supports branding, while eliminating single‑use plastic wrap. The result is a solution that marries robust shelf appeal with environmental responsibility.
Case study: labelling replaces multi‑pack flow wraps
A practical example of this innovation is Cama’s cutting‑edge labelling technology, which replaces multi‑pack flow wraps with labels that secure individual products in shelf‑ready collations. These labels allow items such as noodle packs, chocolate bars, wafers and cake bars to be bundled together for transport and then easily separated for sale. Cama has developed several co‑packers for global confectionery brands, demonstrating how labels can replace single‑use plastic flow packs without compromising performance. Primary packaging still preserves product integrity, especially for baked goods and snacks, but secondary labels and stickers made from the same chemical family enable recycling in the same process as the primary packaging.
Research, technology and consumer engagement
Cama’s research and development go beyond mechanical engineering. By studying the heat tolerance and structural limits of new materials, the company forecasts how they behave during packaging and ensures that machine features remain effective. Understanding that new mono‑material laminates have similar melting points helps engineers fine‑tune sealing and forming functions. The company also integrates smart features for consumer support, such as QR codes with green best‑practice tips and coding systems that guide users on waste collection. These tools promote transparency and encourage responsible disposal at the end of the product’s life.
Long‑term commitment to sustainability
For Cama, sustainability is not a short‑term compliance exercise but an ongoing company‑wide program that informs major operational decisions. The goal is to help customers reduce packaging, comply with the PPWR, and embrace more sustainable practices without sacrificing agility or sales performance. Through tailor‑made solutions, advanced research and thoughtful design, Cama can boost your brand and drive your green ideas forward.
