Even simple cans and bottles undergo regular reinvention in terms of shape, style and size, in addition to complete market shifts to alternatives to traditional formats, such as craft brew’s move towards cans. Millions are spent every year on product promotion and branding, so when a product hits the shelf, it must showcase the brand effectively and clearly, often now in convenient, single serve, shelf ready packaging. It is a highly competitive market looking to expand both product range and global reach. Heavily dependent on brand and packaging appeal, brand differentiation and perception are coupled to price points. Many factories handle a mixture of high speed/mass production and small volume/artisanal and face pressures from continual innovation in product and packaging formats.