Cama Group interviews Deemah – United Food Industries Corporation
Cama Group has recently welcomed Mr. Mohammed Khalid Alakeel – Chief Executive Officer at Deemah – United Food Industries Corporation, one of Saudi Arabia’s largest manufacturers of biscuits, confectionery, and snacks.
During headquarters’ visit there was the chance to showcase the on-going technological packaging line developed to meet high standards clients’ needs and to deepen technical features about tailor-made unit designed for bakery industry. Cama is proud to state that collaboration with Deemah proves to be long-standing: we have successfully installed several automated lines, delivering cutting-edge solutions that align with Deemah’s dedication to precision and excellence.
Thanks to dedicated interview to CEO Mr. Alakeel, there’s the opportunity to discover further details about Saudi promising packaging market on an international scale. That’s a powerful case study that shows what happens when innovation meets flawless execution.
Deemah at a glance – can you provide a Company overview? What are your key strengths in MENA and worldwide markets?
Deemah is a Saudi trendsetter Company for bakery and confectionery industries with long-standing experience in developing innovative products such as biscuits, cakes, snacks and candies.
Established in 1984, Deemah has now more than 1000 employees, with far beyond 250 Stock Keeping Units and with presence both locally in MENA market and other 70 countries all around the world.
“Our overall strength and expertise in manufacturing and distribution – states Mr. Alakeel – is continuously improved to flexibly adapt to modern needs, always remaining at full disposal to our vision: household recognition for quality, value and convenience, in food products across the Arab world and beyond”.
Since its manufacturing and distribution early stages, Deemah is worldwide known for being one of the largest producers and distributors of quality snack and fun food products in the Kingdom of Saudi Arabia. Keeping the focus on quality, Deemah products are rated as top-quality among local brands, being exported and distributed to over 70 countries around the world.
Cama Group partnership – what’s your feedback about collaboration with Cama Group? What are your expectations for future projects?
From Cama side, we are glad to have developed a solid collaboration with such an innovative and well-known Company like Deemah, visit to Italy headquarters proved to be a valuable opportunity to further strengthen the partnership with such a cutting-edge client that provides a valuable contribution towards 2030 worldwide market goals with a view on Saudi economic enhancement.
It turned out to be a great chance to show Italian excellence of Industry 5.0 and provide a technical overview on Cama automated production lines in full operation. Mr. Alakeel goes on: “We are sure we will keep strengthening our technological collaboration with Cama Group to help us delivering innovative products together.
Can you provide further details about the line you are developing with Cama now? What are the key features of the machine?
Cama Group is now developing a technological and complex bakery packaging line with a focus on biscuits. In this line cookies are processed in flow packs with 2 or 3 items each pack, then sold in a box containing 3 packs, for both formats.
Maximum speed reached for this machine is 60 boxes/minute, making the line extremely efficient and technologically advanced.
Another key feature is the presence of a Delta robot to create a configuration of 3 flow packs and deposit them on a conveyor for insertion into the box. Moreover, there is a dedicated system to check box functionalities, with 3 flow packs per box.
Mr. Alakeel confirms: “We are extremely proud of the line we are designing with Cama Technical Dept., this line proves to be an example of Industry 5.0 enhancement, with several technological features that will make packaging process smarter, leaner and smoother.”
Saudi enhancement – We are aware MENA market has been boosting its potential in recent times: what are your growth forecasts for upcoming years up to 2030 packaging opportunities?
“Saudi Arabia stands at a pivotal time – Mr. Alakeel declares – the Kingdom is delivering on its promise of transformation – empowering its people, reshaping its economic landscape, and unlocking new opportunities. The past year has made concrete progress across economic, social, and institutional fronts confirming the strength of the Kingdom’s strategic direction and the commitment driving it.”
Its central role in the Arab and Islamic worlds, its influence within the global economy, and its strategic geographic location are key features that have enabled durable and inclusive growth, unlocking potential and preparing for rapid transformation.
The pace of change quickened even for packaging sector, expanding technological opportunities across bakery, confectionery and several other industries involved in packaging enhancement with a view on sustainability impact well beyond 2030.
Saudi Arabia’s national strategies – whether sectoral or regional – emerged as a core part for long-term planning and delivery, maintaining macroeconomic stability while advancing structural reforms with discipline and determination.
Mr. Alakeel sums up his interview by stating Saudi strategic objectives towards 2030 MENA packaging agenda: “In the next few years we will enhance investment in innovative packaging solutions to stress the attention on sustainability and new market needs. That will be a driving factor for Saudi economic growth that will enhance import & export international trade that will steadily strengthen collaboration with Cama Group.
For more info, please visit www.camagroup.com and www.deemah.com
